While at HLK, a full-service digital agency in St. Louis, I was one of the lead digital brand stewards for Roundup Ready PLUS, a major Monsanto crop-management solution system. For the #CompeteForClean campaign, I contributed significantly to a series of videos that highlight how regional farmers tend their fields, what problems they face, how they use RRPLUS and related products to combat issues and what tips they might have for others.
For this video on Jason Bean's farm in southern Missouri, I prepared interview questions, researched products, pre-screened Bean and his associates, made shotlists, directed the videographer, pulled selects and quotes, and compiled scripts for our video editors. I also directed designers on using images and quotes for digital use, wrote email copy highlighting the videos, and wrote posts for Monsanto's many social media properties.
For this video on Jason Bean's farm in southern Missouri, I prepared interview questions, researched products, pre-screened Bean and his associates, made shotlists, directed the videographer, pulled selects and quotes, and compiled scripts for our video editors. I also directed designers on using images and quotes for digital use, wrote email copy highlighting the videos, and wrote posts for Monsanto's many social media properties.
Watch Bean's video below or at https://www.youtube.com/watch?v=lq_6EucPOg4&feature=youtu.be.
